Brand Loyalty in the Digital Age: Exploring Dual Mediating Mechanisms of Social Media Advertising. International Research Journal of Arts, Humanities and Social Sciences, [S. l.], v. 2, n. 02, p. 793–810, 2025. DOI: 10.3456/da68kf65. Disponível em: https://irjahss.com/index.php/ir/article/view/195.. Acesso em: 17 aug. 2025.