Brand Loyalty in the Digital Age: Exploring Dual Mediating Mechanisms of Social Media Advertising. International Research Journal of Arts, Humanities and Social Sciences, [S. l.], v. 3, n. 1, p. 95–112, 2025. DOI: 10.3456/9jpz5c37. Disponível em: https://irjahss.com/index.php/ir/article/view/203.. Acesso em: 29 aug. 2025.