Demographic Factors Influencing verified climate Information Sharing

Abstract

This study aims to optimize social media (SM) users’ demographics characteristics in verification behavior to enhance the effectiveness of climate information sharing.A survey was distributed among SM users to evaluate their verified information behavior. Through random convenience sampling method, 424 usable responses were collected and analysed using descriptive statistical techniques.The results reveal that the cost of accessing reliable information sources does not pose a significant barrier for individuals with higher earnings, as income substantially reduces this gap. Moreover, the younger population is more active in sharing climate related information. Additionally, this study underscores the importance of enhancing user engagement by providing broader, free access to credible climate resources. Such an approach promotes greater community participation and improves the accessibility of valid climate information.This study focuses exclusively on the demographic influences on verified information sharing, without considering other potential factors.