Framing Conflict through Language: A Text World Theory Analysis of DG ISPR’s 2025 War Statements
Keywords:
Text World Theory, DG ISPR, military discourse, national identity, discourse analysis, Pakistan-India conflict, cognitive linguistics, metaphors, sub-worlds, political communication, ideological language, resistance rhetoric, media narrativesAbstract
This study applies Text World Theory (Werth, 1999; Gavins, 2007) to analyze selected public statements made by DG ISPR, Lt. Gen. Ahmed Sharif Chaudhry, during the 2025 Pak-India conflict. The research aims to explore how language is used to construct mental representations known as discourse worlds, text worlds, and sub-worlds, in the minds of listeners. Using a qualitative research design, data were collected through the documentation method by transcribing video statements shared on Facebook. Statements were purposively selected based on their relevance to the cognitive-linguistic framework. The analysis reveals how the DG ISPR’s discourse uses metaphor, sarcasm, repetition, and emotive language to construct narratives of resistance, power, and national identity. This study offers a cognitive perspective on military discourse and highlights the role of language in shaping ideology, public perception, and strategic communication during political conflict.
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